University of Tennessee Extension

Understanding the root causes of obesity helped direct communications and facilitate behavioral change.

The Challenge

We were charged with developing an understanding of root causes of obesity in three counties of Tennessee with the most significant obesity rates, along with who or what would be most influential in facilitating behavioral changes.

The Solution

We provided deep insights, which drove a robust communications effort tied to very strategic operational tactics.

The Result

Informed, audience-segmented messaging that was dispersed in toolkits across select counties in Tennessee.

Inform Your Campaigns With Research

Latest Case Studies

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Bridging the Generational Gap with Data-Driven Creative Strategy for Arrowmont School of Arts and Crafts

Arrowmont School of Arts & Crafts partnered with Designsensory Intelligence to scientifically validate and refine their marketing creative, successfully bridging the generational gap to effectively engage and convert Millennial crafters. This data-driven approach allowed the institution to optimize its media spend and secure a vital pipeline of younger students, minimizing risk before launching a national campaign.

Shifting Gears: How We Transformed Bowling Green from a Stop-Over to a Destination

Destination marketing requires more than just a new logo—it requires uncovering the authentic pulse of a city and translating it into a story that moves travelers to action.

Building an Insight-Driven Foundation for the MyTN App

Discover how the MyTN app successfully connected Tennesseans with government services. This case study reveals the data-driven research and strategic approach that drove widespread adoption of the app, including user segmentation and tailored messaging.

Arrowmont’s Brand Testing

A research-driven rebranding effort at Arrowmont School of Arts and Crafts leveraged community intelligence to forge a visual identity reflecting its Appalachian roots and evolving mission.

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