Destination marketing requires more than just a new logo—it requires uncovering the authentic pulse of a city and translating it into a story that moves travelers to action.

Arrowmont School of Arts & Crafts partnered with Designsensory Intelligence to scientifically validate and refine their marketing creative, successfully bridging the generational gap to effectively engage and convert Millennial crafters. This data-driven approach allowed the institution to optimize its media spend and secure a vital pipeline of younger students, minimizing risk before launching a national campaign.

Discover how the MyTN app successfully connected Tennesseans with government services. This case study reveals the data-driven research and strategic approach that drove widespread adoption of the app, including user segmentation and tailored messaging.

A research-driven rebranding effort at Arrowmont School of Arts and Crafts leveraged community intelligence to forge a visual identity reflecting its Appalachian roots and evolving mission.

See how an informed approach to digital marketing, messaging, and direct outreach, helps South Dakota significantly increase its visibility among corporate decision-makers, leading to long-term economic growth and investment.

Understanding visitors’ real-time experiences can reveal insights traditional research misses. See how Designsensory Intelligence helped Zoo Knoxville uncover emotional nuances, social dynamics, and environmental influences to transform the guest journey.

Tennessee Tech University understood the incredible value that research brings to strategy, and tapped Designsensory Intelligence at every opportunity to find ways to more effectively engage faculty, staff and students, and improve their outreach to prospective students.

Vaccines were finally available in significant quantities in the state of Tennessee. The challenge was to catapult people into action – into getting the vaccine.

Brixx Pizza is a full-service restaurant chain headquartered in Charlotte, NC. They realized the need to update their brand and website through a comprehensive research plan.

Seeking a strategic plan to increase the number of annual visitors, Zoo Knoxville needed to understand more about both current visitors and those segments most likely to visit.

When the Boy Scouts of America (BSA) decided to create an entirely new program geared to both boys and girls, they needed research to determine how to make the most of this new program launch.

Like every sport or entertainment venue, Bristol Motor Speedway deals with evolving demographics and must shape the live experience to encourage fans to stay longer, buy more, come more often, and promote that experience to others.

Professional sports and national media organizations relied on our national fan sentiment study to help guide them through the decision-making process about sports during the COVID-19 pandemic.

We provided deep insights into the root causes of obesity in three Tennessee counties with the most significant obesity rates, helping leaders develop a communications plan with strategic operational tactics for change.