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The Subconscious Consumer: Emotion, Not Logic, Is the True Driver of Purchase
It’s time to retire The Rationality Myth. Build strategies that connect with the part of...
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Dave Nugent of American Spirit Corporation
Listen to Dave uncover truths about how to properly identify and then build marketing communications that are the best for the sender and the recipient.
- Description
In this Ignite podcast we are pleased to be joined by Dave Nugent, Vice President- Data Solutions with Aspire-North.
Having spent years in the data business Dave is keenly aware of the need for understanding customers, one-on-one, with solid reliable data that allows for a personal dialog with each one.
He is also providing insights regarding data privacy and how we need to be better stewards of personal data while maintaining marketing efficiencies through targeted communications
Listen to Dave uncover truths about how to properly identify and then build marketing communications that are the best for the sender and the recipient.
About The Host(s):
Chris Wise is General Manager of Designsensory Intelligence and Ignite Fan Insights. Brad Carpenter is the producer and Influencer Specialist at Designsensory.
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