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Designsensory Intelligence | Don’t Be Ignorant

Executive Director of Designsensory Intelligence,Chris Wise, discusses the necessity of knowing the true diversity of your fans and supporting them in your marketing and advertising the that way they support you.

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Voices of Super Fans

Bob, Dave and Don—three dyed-in-the-wool sports fans from Indianapolis, Minneapolis and Bristol—come together to share...
Article

Set Your Brand Up For Success. Our Top Ten UX Recommendations.

After the curveball that 2020 threw us, the internet became many of our lifelines to...
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The Oracle: A Case for Primary Consumer Research

Data is plentiful, but often superficial. Chris Wise discusses looking at both data and instinct...

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