In 2022, social media continued to grow and remain the #1 used marketing channel but the landscape has started to change. The short-form video has dominated posts across most social media platforms including TikTok, Facebook, Instagram, YouTube, and Snapchat. The short-form video format is preferred by most consumers and it returned the greatest ROI for marketers in 2022. 

New technologies bring new opportunities. Artificial intelligence is capable of helping marketers from start to finish and provides consumers with more personalized experiences. This report breaks down AI’s purpose in marketing and provides insightful use examples such as audience targeting, writing copy, SEO, etc.

Another new technology has caught the attention of marketers: the metaverse. While it’s still in its critical stages of development, there are current and future opportunities that businesses should take advantage of. It hasn’t lived up to the hype, yet, but fashion and beauty companies are paving the way in our new virtual world. 

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