Brands that are successful online put their users first. User experience (UX) and User Interface (UI) encompasses all aspects of your user’s website interactions with your company, services and products. Our UX/UI research team takes a data-driven approach to understand your user’s motivations and needs. We utilize several targeted research methods to test your site around key performance indicators (KPIs). This gives our team a framework to analyze and improve your site.
Our UX research guides user interface designs to ensure they are goal-oriented and based around actual customer feedback. This process ensures greater customer success when trying to accomplish key tasks. This research allows us to identify and remove pain points along key funnels to help convert your users into actual customers.
Post launch, we are able to perform a second round of user testing to ensure the new design solution performs at the highest desired level. Websites that are built on a foundation of insights from UX research perform better along key performance indicators, helping you achieve your goals. We strive to help you create consistent, impactful relationships with your users by providing meaningful content and services across all platforms.
UX Research Services Include:
- User Task Testing
- Heat, Scroll & Click Mapping
- UX Teardowns
- A/B Split Testing
- Card Sorting
- Tree Testing