State of Tennessee COVID-19 Vaccine Study
Vaccines were finally available in significant quantities in the state of Tennessee. The challenge was to catapult people into action – into getting the vaccine.
read moreTo increase annual visitors, Zoo Knoxville needed to understand more about both current and likely visitors.
Increase the number of annual visitors to Zoo Knoxville.
Understand more about both current visitors and those segments with the highest likelihood to visit. Gathering visitor data was imperative.
With enough touch points, we were able to profile different segments of visitors and layer that against known high-indexing Mosaic segments with a propensity for zoo attendance.
Further, we looked at where they lived, both in the immediate market as well as feeder markets. This knowledge drove targeted messaging and media strategy.
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