The current landscape for both domestic and international travel is undergoing significant, continual changes following the pandemic and recent socioeconomic conditions. Within the United States, domestic travel is continuing to surpass international.

Travelers have grown resentful of isolation and are making travel a top priority in their limited budgets for the rest of the year and into 2023. This newfound “revenge travel,” is also fueling domestic travelers to spend more on their trips so they can make up for the lost time and experience. Economic challenges and the coronavirus still limit their appetite.

Since before the start of the pandemic, there has also been significant growth from Gen Z and millennial generations as consumer markets for travel and tourism. It’s important to adapt new attitudes among millennials and younger demographics as they grow their market power. This means understanding how to reach them and what they’re looking for in their travel and tourism experience.

The main, new priorities of these consumer markets include LGBTQ+ inclusivity and sustainability, and they’re willing to pay more to have them in their travel plans.

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